Bryan T. Cheah

 http://www.linkedin.com/in/Bryancheah

Tel: 916-481-4028         Mobile: 562-688-2445          Email: Bryan.Cheah@icloud.com

 

SUMMARY

A goal-oriented management professional with experience in media, sales, strategic marketing and digital development. Strong skills in sales planning, campaign development and field sales management. Extensive experience in team development, project management, market planning and budget management. Strengths include solid communication, problem-solving skills, willingness to take and complete challenges head-on. Ability to be decisive and efficient in decision making with a creative approach to strategy development .

 

PROFESSIONAL EXPERIENCE

 Integrity Business Partners, Sacramento, CA                                                                                     2017-Present

Integrity Business Partners | Sacramento Area/Northern California Market

Business Consultant, Senior Partner

Sales of integrated payment and merchant solutions including e-commerce, point of sale integrations and systems,

payroll services and business loans.

• Portfolio includes total client volume of more than $5.2MM to date
• Increased company production to +$187,000 within the first year
• Continued market growth at +17% year-to-date

 

Heartland Payment Systems – Sacramento, CA                                                                                        2016-2017

Heartland Payment Systems | Sacramento Area Market | 4,000 Employees Nationally

Relationship Manager

Product sales and integration of Heartland Payment Technologies and solutions including digital sales,

e-commerce, point of sale integrations, payroll and merchant services.

• Portfolio includes total volume of more than $3.4MM to date
• Increased company production with total margin gain +$107,000 in less than one year

 

CBS TELEVISION – Sacramento, CA – KOVR-CBS13/KMAX-CW31                                                2006-2015

CBS Corporation is CBS & CW networks | Owns 29 stations in top US markets | 2015 revenue – 3.26 Billion | 16,000 Employees

Sales Promotion Director 

Digital Sales Manager (Dual Position – 2014)

Management and implementation of marketing and promotional sales strategies, both market-wide and nationally. Developed broadcast news promotion, commercial production, graphic design, digital sales, social media content production, web content production and design. Management of digital sales staff and strategic sales for all digital media assets across CBS Local and CBS Network brands.

Sales Promotion Director & Digital Sales Manager

• Created promotional campaigns resulting in substantial increased station sales revenues
  building on average incremental value per client year-to-year +3.5%
• Initiated strategic marketing campaigns resulting in over-all gain of market share +3% (2006-2015 Avg.)
• Conceptualized local community driven projects to create additional revenue streams
• Significantly increased company’s incremental earnings for web +34% year-to-year
• Managed digital budget and sales goals with significant year-to-year quarterly growth

ADDITIONAL WORK EXPERIENCE

VIACOM / CBS – Los Angeles, CA – KCAL9/KCBS2  –  Media/Promotions Coordinator             6-Years    

EDUCATION

Bachelor of Arts, Communications
California State University, Long Beach

 

MANAGEMENT & TECHNICAL SKILLS

• Field sales, management and business development consulting
• Managed/supervised staff of 15 digital sales account executives
• Sales account management
• Managed digital sales budgets quarterly/annually
• Managed all RFP production and proposals
• Graphic design for on-air and digital
• UX / UI design consulting for digital
• Consulting on multi-digital platform development
• Consulting for mobile & digital product sales
• Database management including:
• Social Media Marketing
• Email marketing
• Mobile push messaging
• Copy and content writing
• Promotional and design experience:
• Website/Digital
• Mobile/text
• Broadcast TV, Radio, Print
• Program Knowledge:
• MS Office Applications
• Adobe Creative Suite
• Google Analytics, DART, ClickPoint
• Proprietary Web Development
• Various CRM applications
• HTML
• CSS
• WordPress